Process & automation consulting

Your business runs. Your processes slow it down.

We simplify the way work gets done — connecting your systems, automating repetitive tasks, and fixing the bottlenecks that slow your team down. Less busywork, fewer errors, more time to grow.

The problem

A few patterns come up again and again.

Repetitive manual tasks 

Typing, copying and pasting, forwarding.

Systems that don’t talk to each other 

Your team moves information from one system to another by hand.

Errors and rework 

Fixed after the fact, once they’ve already cost time and money.

Processes that depend on specific people 

If that person is gone the process stalls.

What we do

We don’t change what you sell. We improve how you do it.

What we don’t touch

Your product, your service, your sales strategy. You know that better than anyone.

What we work on

How work moves from request to done — removing friction, connecting the tools you already use, and automating the work that doesn’t need a person behind it.

How we work

A straightforward, five-step process — from diagnosis to implementation.

01

Understand

We learn how your business works today and where things get stuck.

02

Map

We lay out the steps, tools, and handoffs to see where time and information get lost.

03

Prioritize

We identify the changes that will make the biggest difference.

04

Implement

We build the solution, connect your systems, and help your team put it to work.

05

Measure

We track the results and fine-tune what needs improvement.

Where it applies

The processes where this pays off already exist in your business.

Customer support 

Reply within minutes, not days.

Sales 

Leads and follow-ups that don’t fall through the cracks.

Admin 

Invoices and data generated automatically.

Operations 

Fewer manual steps and fewer errors.

Reporting 

Accurate, up-to-date numbers without building reports by hand.

Internal knowledge 

Answers your team can find without asking the same person every time.

Illustrative example

Here’s what a process looks like before and after.

Process

Manual entry and review of around 800 vendor invoices per month, split across three people and a spreadsheet.

What we changed

Automatic data extraction, rules-based validation, and integration with the accounting system — with unusual invoices flagged for someone to review.

How we measure success

Hours spent on the process each month, the share of invoices with errors, and how many days it takes to close the books.

420 hrs → 45 hrs per month 900 hours freed up per year

Illustrative example built to show the shape of the analysis — it doesn’t represent an actual client or a measured result. On every project, we start by measuring where things actually stand today.

Why us

A small team of experienced people who do the work — not just make recommendations.

Business first

We start with the business problem, not the trendy tool.

Senior and hands-on

The person you meet is the person who does the work.

Vendor-agnostic

Buy or build, whichever makes sense. We don’t resell licenses.

End to end

Diagnosis, build, integration, adoption, and measurement.

Co-founders
Macarena Ruiz

Macarena Ruiz

CEO

16 years helping companies scale and transform their business with technology across Latin America.

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Ezequiel González Busquin

Ezequiel González Busquin

CTO

Senior software engineer at the intersection of technology and business. Leads technical architecture and implementation.

LinkedIn ↗